Technical Design & Creative Direction
UREÑA Studio partners with founders and brands to turn a design intention into a spec, grade rule, and construction standard a production team can execute correctly the first time.
Your designs look strong. But once they hit sampling, everything breaks down. Fit is off. Factories misinterpret. Costs escalate. Sample rounds multiply.
UREÑA Studio is the bridge between your vision and the production floor.
01
Factory-ready tech packs — flat sketches, BOM, construction notes, measurement charts, colorway callouts. Built to eliminate miscommunication between brand and production floor.
02
Analysis and correction of existing specs to resolve fit issues before the next sample. Graded sheets with documented rationale — stop burning money on repeat rounds.
03
Your technical liaison between brand and factory. Sample approvals, revision requests, milestone tracking — nothing gets lost in translation.
04
Seasonal concepting, mood board curation, color and material direction, campaign aesthetics. Your vision — fully documented and elevated.
01
30-min consultation, no cost. Scope, timeline, and goals defined before anything moves.
02
Custom scope of work within 48 hours. Clear investment. Clear deliverables. No surprises.
03
Milestone-based delivery with client sign-off at every checkpoint. Nothing advances without approval.
04
Final files handed off. Balance collected. 30-day follow-up to confirm production success.
DTC streetwear brand
How a complete technical specification — written from scratch in under three weeks — transformed a vague t-shirt concept into a production-ready garment that hit first-sample approval on the first round.
UREÑA Studio is a New York-based technical design and creative direction firm. Our team brings deep experience across premium and luxury fashion — bridging the gap between concept and production to ensure garments perform as beautifully as they look.
We collaborate with production teams, pattern makers, and brand directors to develop collections at scale. Our dual expertise in technical specification and creative vision means we serve as a single point of contact from sketch to final sample.
UREÑA Studio LLC was built on a single conviction: precision and beauty are not opposites. Every engagement is anchored in rigor — the kind that eliminates costly errors, accelerates timelines, and produces results that speak for themselves.
Client references and full case studies available upon request.
7+
Years in Fashion
FIT
Trained & Certified
NYC
Based
Virtual
Remote-First
01
Brand-new labels building their first collection need a team that can hold the technical and creative vision simultaneously. That's our sweet spot.
02
Performance and aesthetic are not a trade-off. We develop garments where both coexist — on spec, on time, and built for repeat wear.
03
Growing operations need technical infrastructure that scales. Our engagements add specification systems, vendor processes, and creative frameworks that hold at volume.
What types of brands do you work with?
Emerging DTC labels, premium streetwear brands, and established operations that need technical infrastructure to scale — anyone with a clear vision and no reliable way to document it yet.
What does a typical engagement look like?
Most projects begin with a paid discovery call to assess scope and alignment. A written proposal follows with deliverables, timeline, and fees. Engagements range from single-garment spec development to full collection oversight over multiple seasons.
Do you work with brands outside New York?
Yes. While UREÑA Studio is based in New York, we work with brands and production partners globally. Most collaboration is remote, with on-site availability for fit sessions and production reviews when needed.
What is your availability for new projects?
UREÑA Studio takes on a limited number of engagements at a time to maintain quality. Current availability is noted in the inquiry form. Lead time is typically two to three weeks from signed agreement to project start.
How do we get started?
Use the contact form below or reach out directly. All inquiries are reviewed by our team and responded to within 48 business hours.
UREÑA Studio takes on a limited number of engagements per season. If you're building something worth getting right, use the form or reach out directly.
studio@urenastudio.com